At Mindshift Theory, we believe in the boundless potential of the human mind. Our mission is to empower kids, teens, and young adults to harness the power of intentional thought, reframe limiting beliefs, and create the future they envision. We design transformative tools, such as mindset-focused journals, growth programs, and practical strategies, to help individuals "Believe in the POSSIBLE" and manifest the lives they desire.

Through a blend of neuroplasticity, affirmations, and actionable self-improvement techniques, we inspire our audience to overcome mental barriers, develop positive habits, and embrace a mindset of abundance and opportunity. Whether it's reshaping perspectives around success, financial freedom, or self-worth, Mindshift Theory offers the resources to reprogram beliefs and unlock success at every stage of life.

Join us on a journey of growth and transformation, and take the first step in shaping a brighter, intentional tomorrow. Together, we turn the “impossible” into reality.

Glass jar containing folded paper slips and handwritten text on its surface.

Our journey began in late 2019, just before the covid pandemic changed the world.

Amid pandemic lockdowns, two (wannabe) cool parents stuck three questions to an old flower vase to help foster more engagement with our kids aged 6 and 9 at the time:


What are you grateful for?
Write down your goals?
What are your dreams?

From the very beginning we knew that one of the best tools we could give to our kids was to help them seamlessly create positive habits that result in an abundance of happiness and mental well-being, so that they may become the best version of themselves.

Mindshift Theory now helps kids and young adults around the world develop a positive mindset to live a happier and more fulfilling life.

A collage of selfies taken during a kayaking trip, with everyone wearing life jackets.

MINDSET CHANGES THE WORLD

Growing up and throughout our adult lives, we’ve realized how little information there is for people of color, especially kids of color—information about how to change their mindset, how to change their lives.


We want to help future generations believe in the possible, by encouraging gratitude, kindness, resilience, mindfulness, and a growth mindset.

That is how we believe we change the world. Our kids and young adults can have every opportunity to discover their true passion if we just give them the right mindset.

They will be the future leaders and decision-makers and voters who will change this world. We want all children to know that they are loved and to believe in themselves because someone believed in them. And so this is the work we do.

We’re Ricardo and Michele, a multiracial family with two beautiful children, doing what we can to make the world a better place. So join us at the Mindshift Theory and help us change the world.

LETS CONNECT. WE WOULD LOVE TO HEAR FROM YOU